Nominees for this award will need to demonstrate how they have committed substantial resources and time to achieve significant and sustainable benefit to the community in social, economic and/or environmental arenas, through non-profit driven ventures.
Judging criteria will include:
- Type of contribution and its outstanding values to the target beneficiaries
- Demonstrated/provided key examples of work from the CSR programme with details on motivation, capital resource, management and staff commitment, results and benefits
- Demonstrated socially responsible leadership in the market by pioneering and/or consistently living by a CSR-guided philosophy in its operations
- Demonstrated true ‘grassroots’ engagement with the community – Demonstrated evidence of the community’s support/appreciation of the CSR programme.